Emma’s Diary is an advisory website and mobile phone app with advice on pregnancy, baecoming a mother and babies. By registering with Emma’s Diary, users receive free packs, information and advice.
Considering this, the primary victim of data loss are mothers who registered or signed up to Emma’s Diary.
LCMB supplied over 1 million records to the Labour Party via Experian marketing under a data supply agreement – with the records being sent across on the 5th May 2017. The data was used by the Labour Party, a listed client of Experian Marketing, for targeted marketing ahead of the General Election.
Data disclosed included full name, address, the date of birth of the child and whether any children aged up to 5 lived at the property.
Data breach is a serious matter. Your data is valuable and under law, is protected by a number of acts to ensure that your personal information is not sold, lost or hacked.
Your data was used for election profiling by the Labour party without your consent and you would had received post, email, phone calls or texts from the Labour Party that you did not consent to.