As a Liverpool-based law firm, CEL Solicitors is capitalising on the broad appeal of Aintree’s iconic Grand National race, which is one of the most, if not the most, famous race meetings in the world.
Partnering with Reach plc, we have sponsored the horse racing supplement to launch our new no-win, no-fee, fraud and scam service area.
The Grand National supplement, which is available in newsagents now, features three adverts from CEL Solicitors aimed at people who’ve lost money to scammers.
Commenting on the partnership, Paul Hampson, a director at CEL Solicitors, said: “This campaign was designed to raise awareness of fraud and scams, which has reached catastrophic levels in the UK and has a devastating effect on its victims.
“We’ve helped to recover millions of pounds for people who’ve been duped into transferring money to scammers and our message is clear. If you’ve lost money to scammers, then you can absolutely bet on CEL Solicitors to get it back.”
The horseracing guide is being sold alongside the Daily Mirror and the Daily Record, across England and Scotland respectively, and the Liverpool Echo locally.
The paper includes a full list of the race contenders plus the top 10 favourites, a feature on the 2021 champion and first female winner – Rachael Blackmore, and a retrospective with jockeys Daryl Jacob and Tony Dobbin.
Also featured are pieces on Paul Nichols – 10 years on from his victory at the course, the inside scoop from handicapper Martin Greenwood, and a tribute to the legendary three-time winner, Trevor Hemmings.
The special edition also includes a comprehensive guide to everything you need to know about the annual event, with an explainer on the course, fences, runners and colours.
For those champing at the bit for race day, there is even a bumper-packed quiz for those who know their foals from their fillies!
What is the Grand National?
Held annually at Aintree Racecourse, Liverpool – the Grand National is a British institution dating back to 1839. After an absence in 2020 due to the COVID-19 pandemic, the race returned in 2021 and saw the first-ever victorious female jockey in Rachael Blackmore with Irish thoroughbred, Minella Times.
The National takes place over the course of three days beginning Thursday with several opening day races.
Friday is traditionally known as Ladies Day and features the Topham Handicap Chase. It is well-known for impressive dresses and fanciful fascinators.
On Saturday the eyes of the world turn to Merseyside racetrack for the main event, when all 40 competitors vie for this year’s Randox Health Grand National. The race consists of a four-mile (and two and a half furlongs) circuit. The track also houses some of the most famous fences in the world, from Belcher’s Brook to The Chair.